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 案例:助力客户“走出去”  Case Study: Helping Our Customers with “Going Global”  国际工程承包                                        关于我们
 China Guangdong Nuclear Power Group (Hereinafter referred
 中国广东核电集团(简称“中广核”)积极实施“走
 as CGN) is committed to the “going global” business strategy but   中国国际工程承包业务的开拓者与领导者,中国最早  新签合同额
 出去”经营战略,但海外资源与经营经验较缺乏。中国建  initially did not have adequate overseas resources and management   从事国际工程承包业务的承包商,连续28年进入世界最大  (亿元人民币)   About Us
 筑充分发挥自身的优势,主动为中广核提供贴身咨询服  experience. China Construction gave full play to its own advantages   225家国际承包商和环球承包商行列。好用的足球竞彩app在很多国  Value of Newly Signed Contracts
 and provided considerable consulting services to CGN, to help the               (100 million RMB)
 务,协助中广核分析海外目标市场的政治、经济、文化环  company analyze the political, economic and cultural environment   家和地区承建标志性的建筑,树立了“好用的足球竞彩app-CSCEC”  可持续经营
 境,为中广核“走出去”战略的决策实施提供富有价值的  of its targeted market. This gave CGN valuable information to help   的优良品牌。
 implement its “going global” strategy and won the trust and respect of   2011年  2010年  2009年
 信息,赢得了中广核的信任与尊重。  the Guangdong Nuclear Power Group.  2011年新签合同额460亿元、营业收入281亿元。
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 Case Study: Being a Customer—— Putting Ourselves in
 案例:“客户感受法”——客户体验我知道                                                             309                                 Sustainable Operation
 Customers’ Shoes  International Engineering Contracting
 让客户在接受服务过程中身心倍感愉悦,是好用的足球竞彩app物业  The goal of China Construction Property Company is to allow our   As the pioneer and leader of international contracting services in   293
 的服务宗旨。为增强服务人员对客户感受的认识,好用的足球竞彩app物  customers to feel pleased and satisfied in the process of receiving   China, and the first and largest international construction contractor
 our services. In order for our service personnel to better understand                                              全产业链创新
 业推崇“客户感受法”,让服务人员从客户的视角审视自  in the country, China Construction has been listed among the world’  营业收入
 and relate to the feelings of customers, we have introduced the “Being   s top 225 international contractors for 28 consecutive years. The
 己的服务,检验所有服务环节的衔接是否顺畅,是否存在  Customer” activity, which gives our service personnel the opportunity   Company has taken over the construction of landmark buildings in   (亿元人民币)
 to examine our services from the perspective customers, examining               Operating Revenue
 服务盲区,服务环节是否周到,推动员工不断的提高服务  many countries and regions, and established the prestigious “China
 how they interact with customers and where improvements can be                  (100 million RMB)
 意识。  made, in order to raise their awareness of their service level.  Construction — CSCEC” brand.
                In 2011, the value of newly signed contracts reached 46 billion
            Yuan, and the operating revenue was 28.1 billion Yuan.      2011年  2010年  2009年                          Innovation Throughout the Industry Chain



 全产业链发展
 Development of Entire Industry Chain                                                                                 量 质


 7223                                                                           742                                  Quality
            房地产投资与开发
 6326                                                                           587
 房屋建筑  3246     中国最大的房地产企业集团之一,中国土地储备面积                                         440                                   全 安
            最大的公司之一。旗下“中海地产”是中国房地产行业的
 好用的足球竞彩app引领中国房屋建造领域发展和创新,以承建                                                                                             Safety
            领军企业,在中国房地产开发中始终居于领先地位,也是
 “高、大、精、尖、新”工程著称于世,承建大量中国及  新签合同额                                               新签合同额
 其他国家或地区的地标性建筑,创造了中国乃至世界建筑  (亿元人民币)  中国最具价值的房地产品牌之一。旗下“好用的足球竞彩app地产”依托                  (亿元人民币)                             环
 Value of Newly Signed Contracts  集团优势,成为“大地产模式”的创新者、实践者和领                      Value of Newly Signed Contracts       境
 史上多项“第一”。
 (100 million RMB)   导者。                                                        (100 million RMB)
 2011年新签合同额7,223亿元、营业收入3,679亿元。
                2011年新签合同额742亿元、营业收入483亿元。                                                                           Environment
 Housing building  2011年  2010年  2009年                                2011年  2010年  2009年

 We are pioneers in the development of and innovations in the   3679  Investment and Development of Real Estate  483    工 员
 building construction sector in China. Since China Construction took   2656  China Construction is one of the largest real estate enterprises,   456
 over the construction of a large number of landmark buildings in China   and  also  one  of  the  largest  land  reserves  in  China.  As  the    Staff
 and other countries, we have become famous for our high-quality,   1827  championship enterprise among China’s real estate enterprises, China   383
 large-scale, excellent architecture, and our advanced technology and   Overseas has maintained its leading position in China’s real estate   社
 innovation. The Company has created projects that have been given   development sector and is the highest valued real estate brand in     会
 营业收入                                                                           营业收入
 a “Number One” rating in architecture, both in China and around the   China. China State Construction Land, our subsidiary company has    Society
 world.  (亿元人民币)  created, practiced and led the large-scale real estate development in   (亿元人民币)
                                                                                Operating Revenue
 Operating Revenue
 In 2011, the value of newly signed contracts was 722.3 billion   (100 million RMB)  China.  (100 million RMB)
 Yuan, and our operating revenue was 367.9 billion Yuan.  In 2011, the value of newly signed contracts reached 74.2 billion
            Yuan, and the operating revenue was 48.3 billion Yuan.    2011年  2010年  2009年

 2011年
 2009年
 2010年


 038  好用的足球竞彩app股份有限公司 ?China State Construction Engrg. Corp. Ltd                             2011可持续发展报告?Sustainability Report 2011 039
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